Digital Media 2019-21 Adam Williams

https://www.youtube.com/watch?v=83_ceB0TsiY https://www.youtube.com/watch?v=frbEXL4TX2s https://www.youtube.com/watch?v=JoJtjkaEr1E https://www.youtube.com/watch?v=GXru4Q7Lgxo These adverts are all the adverts from Nespresso that feature George Clooney These adverts all feature George Clooney. The adverts all have the same feel to them, there is the same song that sounds classy and elegant . I think the target audience for this product is age 30+ ABC1/2 people. Specifically I think men because they might aspire to be like Clooney is portrayed in these adverts though there is a secondary audience of women because he may be seen as eye candy. He is usually dressed well and shown to be wealthy, like when he he is saying what he'd trade instead in the last advert, so this has a more wealthy audience who can afford something premium . I think Liam neesson would be a great replacement as he always looks very professional and sophisticated. He also has an obe and is in h

shock advertisement is where the producer presents a shocking image, slogan or story that the audience is unprepared for. Road Saftey-Car crashing into kids. This is only show after nine. in this advert a group of children go on a school trip they are all around the age of 7-8. this advert is aimed and people who drive dangerous and anyone over the age of 18 as that is when you can drive. i feel this representation of dangerous driving is very powerful and can really make you feel emotionally. cigarettes-These show pictures of people with black drugs and peoples throats with tar on them. this is aimed at people who smoke frequently and people who buy ciggartes. these pictures are on every box and shows your throat mutaed or a pair of black lungs. this strongly shows the effect of smoking and can even make people realise they need to stop smoking. subway-Billboard with sex on it in big writing to get your attention then it says eat at subway. This billboard gets your attention a

celebrity endorsement Nivea men-Liverpool football team partnered with them and you can see them in adverts using there products. Muller yogurt-Nicole Scherzinger mad multiple adverts with Muller yogurt Santander-Ant and Dec mad adverts with santander showing them creating a company called antandec