Nespresso
These adverts are all the
adverts from Nespresso that feature George Clooney
These adverts all feature
George Clooney. The adverts all have the same feel to them, there is the
same song that sounds classy and elegant.
I think the target audience for this product is
age 30+ ABC1/2 people. Specifically I think men because they might aspire to be
like Clooney is portrayed in these adverts though there is a secondary audience
of women because he may be seen as eye candy. He is usually dressed well and
shown to be wealthy, like when he he is saying what he'd trade instead in the
last advert, so this has a more wealthy audience who can afford something
premium.
I think Liam neesson would be a great replacement as he always
looks very professional and sophisticated. He also has an obe and is in his
late 60s which fits in with the target audience so he will be able to connect
with the audience.
A good alternative approach to these adverts I think would be
something action packed and really tense and then for it to swap to a calm and
relaxing space with a coffee to show that these are the best to drink and relax.
Adam you will need to change text colour to white so it is readable.
ReplyDeleteAdd still images of ads please under weblinks so the viewer can see it quickly.
More depth required as analysis as this i far too thin.
You are comparing styles of each advert, TA, etc.
Please have this completed before Monday as well as all other posts.
Ungraded.
Mrs McD-H